by Thomvest Team on December 5, 2013
by Thomvest Team on November 4, 2013
It’s a very interesting time to be in marketing. You’ve got more raw data about consumers now available than ever before, so much so that it must feel like you’re standing on the beach wondering just how high the next wave of data is going to be. As investors focused on the enterprise – including enterprise saas and ad-tech for the enterprise – we’ve pulled together data from a number of sources, including roughly 75 interviews that we conducted over the last six months among both brands and vendors in the space, in order to get a sense for where the market is heading. We thought we’d share this for those entrepreneurs who might be either working in this area or considering starting a company focusing on the junction between the enterprise and ad tech.
If you reflect on some of the goals of marketing for the enterprise – building brand awareness, establishing a sense of connection and desire among potential customers, positioning one’s products as a means of satisfying customer problems, or simply performance-based marketing – all of these are areas that are undergoing a transformation as a result of the increasing use of digital channels for consumer engagement. These channels offer the promise of greater measurement and, presumably, marketing effectiveness.
by Kip Knight on April 1, 2013
Once the funding process is completed for a start-up, the real work for a VC begins in terms of helping to grow its business. A primary way this is done is via on-going Board meetings in which the VC partner/Board members actively engage in understanding how well (or not) the business is performing. Board meetings ideally provide a constructive forum to offer suggestions and advice on how to deal with various strategic and tactical issues that all start-ups inevitably will face.
The Agony and The Ecstasy - The focus of this blog is to share some suggestions for those members of the start-up team who need to present to their Board. We’ve seen presenters rise in esteem following a brilliant Board presentation (and unfortunately have witnessed others crash to Earth when things don’t go very well).
by Tweed on May 16, 2012
We often are asked by entrepreneurs how we find startups to potentially invest in (in essence, our dealflow). The ways in which an entrepreneur might best connect with VCs has been covered by a number of other VCs across the web, but we thought it might be helpful for entrepreneurs to put this question into context by providing actual operating data regarding deal flow for our firm.
As part of our process, we keep a detailed summary of the industry, source, and quality ranking of each company we evaluate in any given quarter. To put last year’s data into context, we were introduced to the management teams of several hundred companies during the course of the year and invested in five new companies. We’ve been tracking this data for several years, and based on this, we put together 3 tips that we hope will help you engage with a VC.
by Kip Knight on April 24, 2012
One of the best speakers at last month’s SXSW in Austin was Becky Wang. Becky is the Head of Analytical Strategy at Drog5 in NYC. She has an interesting background involving financial services, film production and new media marketing. She presented a compelling presentation on the power “big data” (i.e. any data created by an action – and we’re creating, storing and analyzing more and more of it every day) is going to have in predicting what’s going to happen in the future.
We wanted to share some of Becky’s insights since, as the saying goes, that’s where we’re going to spend our time (and in our case investment dollars as well):